Recent research by Millward Brown has listed the 100
most valuable brands across the globe while subsequent commentary detailing the
distribution of these brands throughout London has also emerged.
The commentary shows that many of the companies listed in
the top ten have headquarters in the West End, showing its importance for
larger occupiers. Many of these are technology firms, a further affirmation of
the emergence of the TMT sector within London. Companies such as Apple,
Google and Microsoft dominate the top ten, with other well-known tech firms
such as Samsung, Vodafone and GE also featuring in the top 50. TMT
occupiers are also present in every section of London except Docklands, a
testament to its growing influence.
However, there are also a number of firms in the list with
headquarters in the City of London including 14 financial firms based in the
City out of a total of 22 in the list with a further five in Docklands. It is
not surprising that as London’s financial heartland the City continues to
perform well as a provider of office space to these firms.
For further discussion please contact either David Alcock or Chris Sutcliffe.
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